Tuesday, July 16, 2013

New David Bowie Video for Valentine's Day

Via Brooklyn Vegan.

The Next Day has remained a favorite of mine so far this year even though the seemingly endless influx of new records has kept it out of the almost-constant rotation it occupied for about a month after its release. This video is an interesting contrast to the previous two from the record, The Stars (Are Out Tonight) and The Next Day in that it's Bowie without any guest stars, going it alone. I'm normally not a fan of seeing the musician perform in the video because those performances are almost always staged, however I think the point here is not to suggest to us that Bowie is playing, but to give him something to do that is congruent to the song while the directors present us with the strange metamorphosis that the icon goes through while on display. I don't know that this 100% does what they wanted it to do, but it definitely doesn't fail either. And with the photography so strong and the art direction so simple but effective we are treated to enough to make this an interesting and enjoyable watch. Of especial beauty to me was the close-up shot of the guitar strings vibrating, the choice of the guitar because it reminds me of Bowie's late 80's rock group Tin Machine, and the way the directors light the radical facial expressions that come over Mr. Bowie as the song, about song shootings, reaches its soft-spoken conclusion.

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